Hydrogen hype and truth with Jigar Shah #23

Reflecting on labor in climate tech and diving into hydrogen with Jigar

Happy Tuesday! Hope y’all had a lovely and relaxing Labor Day weekend and are ready to welcome in Fall. We were surprised to find ourselves apple picking and remain confused about how time works now.

In this issue, we ponder green labor and discuss the future of hydrogen with Jigar Shah. Jigar founded SunEdison and continues to innovate at the nexus of climate tech and finance at Generate Capital – though he’d jest that deployment, not innovation, is more his brand. He’s bullish on specific applications of hydrogen in distributed industrial cases, but warns against expectations for hydrogen as a decarbonization silver bullet.

In the news this week, Apple and Unilever flex their corporate sustainability commitments across their suppliers, while Cloud Agronomics and Myst AI both raised funding to apply AI and analytical fortitude to better forecasting and utilization.

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Labor and green equality

Climate tech is buoyed by financial innovation and technological evolution, but on this Labor Day it’s worth reflecting on the amount of human capital transformation that the climate fight requires.

COVID has upturned the lines between life and work. More folks are looking to align their values with their work lives – increasing the influx of talent into climate tech. Yet, in a populist political climate, any policy that leaves workers behind will fail to sustainably transform legacy industries and allow for future gains.

To accommodate the future of work in climate tech, there’s a few key points worth keeping in mind:

  • Keep local resources local - despite the globalization of energy production, most legacy oil, coal, and fossil fuel resources have maintained deep ties to local communities. Greening energy production will displace the types of jobs to be done, but must keep a lens towards preserving the balance of power and economic support at the grassroots level.
  • Greening existing jobs vs. creating new jobs - providing access to education and resources proportionate to jobs displaced has been a key plank in ‘just transition’ scenarios, the principle that a healthy economy and a clean environment can and should co-exist. Yet, the challenge is not in promising future jobs that may or may not come to pass, but in retooling existing labor to be able to meet the demands and expectations of future technologies (e.g., up-skilling electricians to do solar, rather than training new solar electricians).
  • Creating supporting infrastructure and ‘good jobs’ - uneven distribution of capital gains has been the bane of class labor inequality. Despite Tesla’s massive stock market valuation, its employee parking lots are still mostly filled with Toyotas and Nissans. Good jobs imply ownership at the individual level (less non-compete and trade-secrets) and equity level (shared pension plans, sharing the product) as well as infrastructure (e.g., transportation, childcare, labor unions, etc.) to accommodate current and expected growth.

Deals of the Week (8/31-9/7)

⛈️ One Concern, a Menlo Park, CA-based resilience-as-a-service solutions provider, raised $15m in funding from SOMPO Holdings. The startup intends to introduce AI-based technology for disaster-risk reduction to Japan. (We also featured One Concern in our adaptation opener last week.) More here.

🌱 Climax Foods, a Berkeley, CA-based data science company innovating the future of food, raised $7.5m in funding from At One Ventures, Manta Ray Ventures, S2G Ventures, ARTIS Ventures, and others. The startup uses a machine intelligence approach to produce plant-based protein that can “outcompete animal products in terms of taste, nutritional density, and price”. TechCrunch has more here.

🌱 Cloud Agronomics, a Boulder, CO-based agriculture insights startup raised $6m in Seed funding led by SineWave Ventures. The platform provides analytical capabilities including carbon monitoring, digital agronomy, and yield predictions. More here.

Myst AI, a San Francisco, CA-based electricity demand and supply forecasting platform, raised $6m in Series A funding from Valo Ventures and Gradient Ventures. The startup’s data analysis platform aids companies in better predicting their electricity needs to reduce costs, risk, and waste. Crunchbase has more here.

☀️ SenseHawk, a San Francisco, CA-based SaaS company for developing solar sites, raised $5.1m in Series A-1 funding led by Alpha Wave Incubation. The company helps solve several challenges in the development, construction, and operation of solar infrastructure. More here.

⚙️ MITO Material Solutions, an Indianapolis, IN-based developer of additives that enhance product performance, raised $1m in Seed funding from Dipalo Ventures and Clean Energy Trust. The company’s proprietary technology allows manufacturers to replace existing metal components with lighter, more sustainable materials. More here.

Later-Stage Fundings / New Funds:

🔋 QuantumScape, a San Jose, CA-based developer of solid state batteries for EVs backed by Volkswagen Group, agreed to go public with SPAC Kensington Capital Acquisition at an enterprise value of $3.3b. TechCrunch has more here.

Bluescape Opportunities Acquisition, a SPAC formed by Bluescape Energy Partners focusing on the energy and industrial sectors, filed for a $700m IPO. More here.

💨 E8, an angel investor community focused on emerging cleantech enterprises, announced the launch of its Decarbon8-US philanthropic impact fund. Its three investments include Earthly Labs (carbon capture), Steelhead Composites (hydrogen fuel infrastructure), and Xeal (electric vehicle adoption). More here.

In the Spotlight: Jigar Shah (Generate Capital)

This past week we caught up with Jigar Shah, one of the most astute voices in sustainable finance, to explore whether hydrogen is really worth all its hype. A self-described “hydrogen bull”, Jigar will be the first to point out the manifold ways that hydrogen is not a standalone decarbonization silver bullet.

Jigar is the Co-Founder of Generate Capital, a sustainable infrastructure investment firm, and is best known as the Founder of SunEdison, where he pioneered "no money down solar" and unlocked a multi-billion-dollar solar market. In 2009, Jigar joined Richard Branson to be the first CEO of the Carbon War Room, a global non-profit committed to supporting global entrepreneurs scale their climate solutions. Based on that experience, he authored Creating Climate Wealth: Unlocking the Impact Economy. Every week you can catch him on Greentech Media’s “Energy Gang” podcast.

Why is hydrogen seen as the “ultimate enabler of clean electricity?” What’s all the hype about?

I mean it certainly is hype. Let's just be clear about it. Hydrogen is something that people have talked about and studied for a long time. It's already a $130 billion business, so it’s not foreign or brand new. The question then becomes whether hydrogen is more likely to be adopted when compared to other long-term seasonal storage ideas we have for the grid.

I think that we certainly have more near-term applications for hydrogen than we have for industry-specific solutions like compressed air storage, physical gravity-based approaches, or other mechanisms that take and return power to the grid. With hydrogen, you actually have the ability to take power from the grid and to then use it in ways that are different than returning it back to the grid.

What does the market for hydrogen look like?

Plug Power uses about 27 tons a day, which is why we [at Generate Capital] know a lot about hydrogen. This specific application is focused on transport in the forklift space and is in use across the country at Walmart and Amazon distribution centers.

Today in the US, we have 150 tons of hydrogen that gets shipped via liquid mechanisms everyday. A lot of people say that’s tiny because that’s less than 0.1% of the total volume in the global market. All of that might be true but that’s exactly how you start off. You begin with these niche applications where people are willing to pay $5-20/kg of hydrogen (which varies because of transportation costs) compared to ~$1.50/kg for refinery or ammonia fertilizer applications. It is through these niche applications that you can profitably deploy next-gen electrolyzers and on-site hydrogen production technologies.

After you complete that entire set of niche projects, the cost curve for hydrogen will come down such that it can be produced at ~$1.50/kg and, 10 years from now, have use cases in ammonia production. That’s certainly not the case today, but that could be the case in the future.

Where in the hydrogen innovation versus deployment spectrum are we? How will cost curves of hydrogen production likely come down in the future?

We’re in the same exact place as the solar business when I entered in the early 2000s. When I started, the average solar panels were around 11.5% efficient. Today they’re probably 18.5% efficient. Back then, no one thought there were really any breakthroughs to get to 18.5% – there were just minor incremental improvements every year that marched up. Separately, the cost for panels when I entered the solar business was probably around $2-3/watt for modules. Today it’s $0.30/watt or less. That also came from the learning curve (e.g., larger manufacturing facilities and so on).

I think the same is true for hydrogen. The electrolyzer and other relevant technologies are fully mature. Now, with volume, they will continue to benefit from the learning curve. We’re not expecting any real critical breakthroughs to occur with hydrogen, but rather scaling from a handful of units to fully automated manufacturing will allow us to realize substantial cost reductions.

Is this a financing revolution or a hardware revolution?

If I’m working on it, it’s always the former. My brand is that I don’t invest in technology innovation. I start where the technology is mature, and it’s really now about deployment-led innovation. That’s the only place I work.

How do you approach investing in hydrogen at Generate Capital?

At the core of project finance, which is what we do at Generate, the technology can’t have any risk. You can’t take the risk that in year 5 the technology doesn’t work and that you need it to work for 10 years to pay it off. The next criteria to consider is the offtake arrangement. Who’s going to buy the product? We have that dialed in with Plug Power because we know that they’re buying 27 tons per day and using more with every new deployment of their fleet. Another consideration is where the feedstock is going to come from. In the case of an electrolyzer, it’s going to come from grid electricity -- hopefully renewable energy. In the case of other processes like chlor-alkali, it might be natural gas. And then the last criteria is whether there’s a competent operator that can actually operate the plant. Lots of people can prove that they’re competent in managing fuel cells, electrolyzers, chlor-alkali plants etc.

We start with this framework. Then we try to position ourselves within the framework to make the most money and reduce the cost curves.

Who do you think is next to buy hydrogen at a larger scale?

There certainly will be pilot projects like the recent Shell Rotterdam and Ørsted announcements. The Europeans are likely going to lead the charge on the pilot side, although there are a couple of small-scale pilots that were awarded in California. But it doesn’t make any sense to scale up those solutions for large scale applications until hydrogen is within striking distance of $3/kg -- because Europeans pay more for natural gas than Americans do. I also don’t see how you scale more-mature large-volume applications without some sort of feed in tariff or like-minded subsidy regime. The early markets will be the people who are currently buying 150 tons that’s liquid in nature (there is an equivalent market in Europe). There are many speciality buyers of hydrogen that pay through the nose because of shipping costs.

What do you think of hydrogen as a potential replacement for natural gas? What will a scaled hydrogen future look like?

There are a lot of people who want to turn hydrogen into natural gas. They want to combine hydrogen with a carbon molecule to make it into natural gas and put it into the pipeline. In the long term it’s unlikely that all of the natural gas pipelines are going to be converted into hydrogen ones. Transporting 10% or 20% hydrogen in natural gas pipelines safely is dependent on natural gas pressure. So if over the next 30 years, we’re effective at pursuing an electrify-everything strategy (and the work of Rewiring America comes true), then you’ll have less gas pressure. So, by definition, you’ll have less ability to accommodate hydrogen unless you spend billions of dollars upgrading all the pipelines to handle higher percentages of hydrogen.

In general, I see hydrogen production being far more localized, with the transport via electrons to the site. So if you’re a steel, cement, or some other industrial facility, instead of using natural gas, you would use hydrogen (like the new plant in Sweden that recently came online) which can be made when the electricity grid has room. When it doesn’t have room, you have enough storage onsite to take you through that 4-7 day period or you shut down the plant due to very high demands for electricity on the power grid or low hydrogen production.

Are there certain policy changes that would boost hydrogen deployment and adoption?

We’re only talking about 150 tons a day of hydrogen where people are paying prices above $5/kg. If we want to create subsidies, that’s the universe that needs to be subsidized. So it’s not a large amount of money when you think about how much we spent on solar, wind, or even electric vehicles. The question then becomes what does the deployment-led innovation curve look like? When you talk to some of these hydrogen players they say the learning curve is pretty fast. They see themselves reducing capex by 80% just by producing hundreds of units a month. If that’s the case, then my sense is that the amount of subsidy is not that large.

We have not followed the same rubric of solar and wind with all these other clean energy technologies. The Low Carbon Fuel Standards in California is one of the most difficult-to-understand markets in the world. It requires PhDs to figure out and has 460 pathways to earn credits. That’s exactly the wrong lesson people learned from solar and wind. What you want is a 20 year fixed price power purchase agreement (PPA), figure out how to operate the plant, and make sure that it’s an investment grade credit that’s signing the contract. So whether it’s anaerobic digesters, fuel cells, or even electric vehicles why we have this complex set of tax credits and incentives I’ll never know. Why would you subsidize the capital cost if the truck isn’t driven? They should instead implement the subsidy on a “per mile” basis which is directly proportional to emissions reductions. I don’t think this stuff is that difficult but people haven’t spent the time to understand how we got renewables to where it is over the last 15 years.

Where can our readers go to learn more about hydrogen?

Unfortunately there aren’t a lot of places to go for hydrogen. You’ve got a couple of hydrogen podcasts which people should go to. Separately, I try to write about hydrogen as much as I can on my Linkedin and Twitter, but frankly most of these data points are super proprietary.

I would say these some final points on hydrogen. Hydrogen for passenger vehicles is never going to happen so stop pining for it. We’re talking about hydrogen for industrial and specialty transport purposes. The second thing I would say is that people are always trying to figure out the cost per hydrogen unit, but that’s not how the world works. If there’s a 1200 MW wind farm that can’t be built because of the lack of transmission infrastructure, I can go to the wind farm and put an electrolyzer right there to make sure it is allowed to interconnect. Now a $1.2 billion asset gets unlocked. If all they have to do is subsidize a hydrogen facility to the tune of $100 million for the electrolyzer, they’ll write it off just to build their wind farm. So the notion of all these things having to pay for themselves within the box of hydrogen doesn’t make any sense. There are a lot of system-level benefits that unlock infrastructure, and that other infrastructure will pay you to unlock those projects.

In the News

Bloomberg: Contrary to Jigar’s perspective on hydrogen’s scaled use case as a localized energy source for industry applications, three power producers are spending ~$3bn to eventually shift natural gas plants to green hydrogen electrical generation. Danskammer Energy, Balico, and Ember Clear’s plan includes producing and burning green hydrogen on site at three projects across New York, Virginia, and Ohio.

NYTimes: Faced with their industry’s inevitable decline, oil producers are turning to Africa as an emerging market for both plastics demand and waste importation. The US is in the midst of trade negotiations with Kenya’s president to increase their virgin plastic and plastic waste importation, despite Kenya’s stringent laws against plastic bags.

Quartz: Apple’s commitment to 100% supply chain carbon neutrality proves its influence overseas. In July, the Taiwan Semiconductor Manufacturing Company inked the largest-ever corporate renewable energy deal, in a country where semiconductor manufacturing has historically been powered by coal, natural gas, and nuclear.

Bloomberg: Unilever will put $1bn towards aiding its suppliers in adopting technology which terminates fossil fuel use in the production of cleaning products by 2030. This effort is part of the company’s pledge made earlier this year to go carbon neutral by the end of the decade. Unilever’s action is yet another example of corporates leading the way on climate tech deployment.

MIT Technology Review: Energy demand for cooling, without significant improvements in efficiency or hardware, is expected to triple to ~25% of today’s electricity consumption (i.e., 6,200 terawatt-hours) by 2050. However, little money has flowed toward the sector, especially when compared to other energy and technology plays. “The basic technology operates much as it did when it was introduced nearly a century ago,” James Temple writes.

Forbes: AI algorithms, vast scientific data, and space exploration can open up a new frontier of technologies to monitor and manage climate change. For example, AI systems can be used to create satellite images of future climate scenarios.


Demand for the Taycan, Porsche’s electric sedan, is so high that they had to borrow workers from Audi to keep up.

Stanford Climate Ventures announced it has launched 25 companies, fundraised $48m, and created 124 jobs.

Sometimes the simplest solutions are the most effective. Painting just one of the blades of a wind turbine black can reduce avian mortality - one of the hardest to solve challenges of wind technologies.

Sheep farming in the UK is responsible for ~1% of the country’s emissions. A new analysis finds that repurposing sheep pasture for forest regeneration may be an economically viable climate change mitigation strategy.

Opportunities & Events:

💡 Third Derivative: Apply to become a startup mentor for Third Derivative’s first cohort of entrepreneurs.

💡10/11 Equinor & Techstars Energy Accelerator: Apply if you’re a startup pushing towards and through the energy transition.

💡 Activate Fellowship: Pre-apply within the next month for $100K in research funding and access to research facilities, a $110K cash stipend, and a program of intensive entrepreneurial training and mentorship.

🗓️ 9/16 Climate Returns: Tune in for episode 3, where Abe Yokell, Managing Partner of Congruent Ventures, will be joined by Nick Grossman, Partner at USV.

🗓️ 9/17 Clean Energy for Biden: Join me as I moderate a discussion on how the investment landscape will change with a Joe Biden and Kamala Harris victory in November. Panelists include Shayle Kann (Energy Impact Partners), Sierra Petersen (Lionheart Ventures), Dan Goldman (Clean Energy Ventures), and Clay Dumas (Lowercarbon Capital).


Chief of Staff @Sealed

Associate @Prelude Ventures

Various roles @Raptor Maps

Various Roles @Afresh

Investment Analyst @Prospect Mining Studio

Senior Policy Advisor @Indigo Group

BD Manager @Myst AI

Product Manager @Cool Farm Alliance

Head of Software Engineering @ClimateAi

Energy Innovation Manager @Microsoft

Feel free to send us new ideas, recent fundings, or general curiosities. Have a great week ahead!

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